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Editor:  johnrae

Name:	John Rae
Email:	Send to johnrae
	johnrae's bookmarks (7)

Business: Marketing and Advertising: Marketing Support Services  (437)
Business: Marketing and Advertising: Micromarketing  (72)
Science: Social Sciences: Demography and Population Studies  (127)

Profile

A mathematician by training, originally specialising in classification techniques, I have worked in target marketing for the last twenty years covering geodemographics, customer profiling and direct marketing.

For my sins I am on the editorial board of the Journal of Targeting, Measurement and Analysis for Marketing. This mouthful is a journal tending to cover a more detailed and numerical approach to marketing than the specialist marketing press and magazines in the UK.

I'm also on the Board of Examiners for the IDM's Certificate in e-marketing. (UK Institiute of Direct Marketing)

More human interests include cooking, wine, Go (aka Weigi, Baduk), crosswords, and rugby (as an onlooker at my age).