Adult editors should follow the general DMOZ Guidelines for describing sites. Given the nature of its subject matter, the Adult editors have a few supplemental site description guidelines.
Sites listed in Adult are intended to be sexually arousing. It is acceptable to write arousing descriptions, but under certain conditions. All descriptions should be fair, unbiased, objective, and compelling without being promotional or subjective. A description should describe the contents of a site, not promote the site's content or business.
Good descriptions of Adult sites:
- Do not include commercial hype
- Do not express the opinion of the editor
- Do not unnecessarily overuse words in the description, or repeat words used in the title. Similarly, keywords that are in the category name should not be repeated in the description. Keyword stuffing or altering descriptions to unfairly position one site over others is considered abuse. Repeated keywording of titles and descriptions while short changing others is grounds for removal of editing privileges.
Bad: Naked Sexy Girls - Pics of naked young women posing with other sexy women outdoors.
Good: Naked Sexy Girls - Two galleries of women posing nude in various outdoor settings.
- Do not use synonyms for "Adult" like porn, XXX, and X-rated
- Do not use the word "free" or "AVS" in the description, if the category that contains the listing is called "Free" or "AVS," respectively
- Do not contain derogatory words for a gender, ethnic, cultural or socioeconomic group. For example, do not use the words sluts, bitches, whores or babes to describe women. Instead opt for using women with some descriptive physical attributes such as blondes, blonde women, etc. There are descriptive terms that may seem derogatory, but are perfectly acceptable to describe certain subculture or physical type. For example, gay men describe distinguishing physical types by using terms such as twinks, chubs, bears, cubs, butch, etc. Another example: the term "ebony" is used to describe black women on heterosexual oriented sites, but using "ebony" to describe a black male would be very odd and out of context
- Are written in a consistent fashion, so two sites offering similar content have similar descriptions:
You have two sites with pictures of men posing as marines. The content is different but the subject is the same...
Site 1: Duty Calls - Pictures of hot, young, naked, sexy marines studs flexing their huge muscles.
Site 2: A Few Good Men - Hot marine dudes ready for action.
Site 3: Soldier Boyz - Images of nude marines.
Site 1: Duty Calls - Marine studs bare all and flex their huge muscles.
Site 2: A Few Good Men - Images of marine hunks in and out of uniform.
Site 3: Soldier Boyz - Sexy, muscular marines taking off their uniforms and posing nude.
For Image Galleries in Particular
Good descriptions objectively describe the contents of the images in general terms. Don't describe each image individually. Instead describe the galleries as a whole work. It is acceptable to use subjective language sparingly (e.g. beautiful, cute, gorgeous, hot, hunky, etc.), and only as adjectives to describe the subjects or model in the images. They are not to be used to hype site or its content.
The use of slang terms to describe female and male genitalia and sexual acts is acceptable. However, these should be used consistently in order to create compelling descriptions. They should not be used to hype, promote or unfairly keyword sites, particularly ones with which you are affiliated. Using slang terms to better position sites with which you are affiliated, while not including them on descriptions for other sites, is considered abuse. Repeated misuse of these terms to unfairly promoted sites is grounds for removal of editing privileges.
If a site requires an AVS or membership, indicate this within square brackets at the end of the description, e.g. [AVS: Adult Check], [Membership] or [Membership required for full access]. Details on the conventions for indicating AVS requirements are in the Adult FAQ . In some cases, particularly within Adult/Regional, specific location information should be given within brackets at the beginning of the description (e.g. [Ulan Bataar]). If a site has specific software requirements, these should also be noted at the end of the description, e.g. [Requires Flash].