It is apparent that one of the most confusing guidelines is the one
about deeplinking. The guidelines themselves are somewhat ambiguous,
which is due to the fact that there are different types of deeplinks, and
the decision to add deeplinks involves many factors relevant to a category's
scope and content. In order to understand deeplinks and determine when to list
them, we need to look at the three types, name them, analyze why they exist
and whether they serve our purpose, which is, if you recall, to be the
most comprehensive and highest quality directory of the Web.
Name: Type #1, or "Hosting Deeplinks"
Defining:These would be deeplinks to a webhosting site like Geocities, Angelfire, or NBCi.com. Often, an ISP, chamber of commerce, other organizations, or even individuals will allow members to use their servers to host their own individual sites. These sites give server space to individuals, and so the subdomains are usually owned by different entitles, and are diverse in their subject matter.
Analysis and Examples:http://www.chillicotheohio.com the main site houses a local furniture store site at www.chillicotheohio.com/globe and a jewelry store site at www.chillicotheohio.com/emsmith-jewelers, among many others. http://www.geocities.com, the main site houses a DHTML tutorial site at http://www.geocities.com/davidgardner7 and at http://www.geocities.com/mastif3 a support site for people with Lyme Disease.
Also included in this type would be sections of an individual site which
have nothing to do with the site. For example, editor kfander has a site
about himself, his work, and his personal life at http://www.kenanderson.net.
He also has some eclectic sections which have little to do
with him (other than that they are his interests) or with each other.
For example http://www.kenanderson.net/hardtack/
is about the history and use of hardtack; http://www.kenanderson.net/sp/
is about Soldier Pond, Maine; http://www.kenanderson.net/ocelots/
covers ocelots in Texas; and http://www.kenanderson.net/bible/
is about the Bible. Any one of these sections could easily be housed on
their own domains, but the owner chose to house them on the
one domain. On the surface, none of these deeplinks are related to the others.
To Deeplink or Not To Deeplink:You will find a lot of these types of deeplinks in the directory. In most cases, you'll probably find yourself treating these deeplinks as if they are unique domains in their own right. If someone submits a deeplink to geocities.com or chillicotheohio.com, and if the page submitted offers unique and quality content relative to other sites listed in the category, then they may be ok to list. As with any type of web site, you should use your own editorial discretion to determine a site's usefulness to your category, and focus on listing quality sites.
Name: Type #2, or "Diverse Deeplinks"
Defining:This type is deeplinking a given domain systematically, for instance IMDb, Encarta, PBS. These are entities which encompass diverse topics.
Analysis and Examples:http://encarta.msn.com/index/conciseindex/2F/02F0A000.htm?z=1&pg=2&br=1 is an Encarta page about the American painter, Arshile Gorky, while
http://encarta.msn.com/find/Concise.asp?ti=05C76000 is an Encarta page about the crocus.
If I was looking for information about the crocus, I might not know to
go to Encarta. Nor would I know that information about crocus
might be found on the same site that houses information about Gorky. In
order to facilitate the finding of information for our searchers, we clearly
must be allowed to list both the Gorky page and the crocus page.
This sort of deeplink is the exception rather than the rule. Deeplinks of this sort should come from authoritative and high quality resources. Editors are asked to be highly selective, and to use common sense when listing these types of deeplinks. A few questions to ask yourself:
Name: Type #3, or "Related Deeplinks"
Defining:These deeplinks are related to the main site, and in most cases provide detailed information about the topic covered on the main page. They are usually submitted by the owner and do not fit into the other two types. These deeplinks are also the exception rather than rule, and should only be done in rare and exceptional cases.
Analysis and Examples:While we might list http://www.astrohoroscopes.com, which is a horoscope site, we would not deeplink http://www.astrohoroscopes.com/horoscopes/aries.html or
http://www.astrohoroscopes.com/horoscopes/leo.html. Here are a couple of reasons:
However, we might add links for specific recipes under http://www.recipeamerica.com/
in Home/Cooking, in addition
to the main site. The reasoning here is that most of the Cooking category
is for listing recipes, and recipe content on the web is routinely given
deep within large recipe collection sites.
To Deeplink or Not To Deeplink:Once again, you would ask yourself the same kind of questions suggested under the Type 2 deeplink.
As with all decisions you will make while editing at ODP, use your common sense and apply your standards to all submissions without showing favoritism.
What To Consider
What NOT To Consider
When In Doubt: