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Action research can be described as a family of research methodologies which pursue action (or change) and research (or understanding) at the same time. In most of its forms it does this by * using a cyclic or spiral process which alternates between action and critical reflection and * in the later cycles, continuously refining methods, data and interpretation in the light of the understanding developed in the earlier cycles. It is thus an emergent process which takes shape as understanding increases; it is an iterative process which converges towards a better understanding of what happens. In most of its forms it is also participative (among other reasons, change is usually easier to achieve when those affected by the change are involved) and qualitative.
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This is a directory that are related to Qualitative Methodology, which a special focus on the "why" and "how" of decision making within a scientific setting.

Business sites relating to marketing research should be submitted to Business/Marketing_and_Advertising/Market_Research/.
Qualitative Methodology also known as Qualitative Research is the study with the special focus of the "how" and "why" decisions are made, instead of just "what", "when", "where" and "who".

The same research methods are participant observation, direct observation, unstructured interviewing, and case study.

Data analysis methods generally use some researcher interpretation to quantify the information and/or come to a conclusion about the results. The main data analysis methods are interpretive techniques, coding, and recursive abstraction.
Surveys of human populations and institutions are common in political polling and government, health, social science and marketing research. This category is for sites about the methodology used in such surveying.
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Last update: Thursday, April 2, 2015 3:05:11 PM EDT - edit