The Marketing and Advertising by Ethnic or Cultural Focus category comprises businesses and establishments that have a primary organizational focus on one or more specific ethnic or cultural demographic(s) and are engaged in one or more of the following:
Advertising in print, broadcast, interactive, or other media
Branding and corporate identity design
Creation and distribution of promotional items
Internet marketing strategy and analysis
Collection and analysis of market research
Public relations activities
Excluded from this category are:
Organizations that do not have an ethnic or cultural focus.
Agencies and individuals which offer advertising and marketing services to a specific industry sector. These are listed according to the industry which they serve.