Web rings are an alternative way to create an interest group on the internet. Members can surf to each other's sites through web ring links which they place on their web pages.
The power behind the growth of many of these rings lies with http://www.webring.org, a non-profit organization. WebRing Org helps its ringmasters assemble interest groups with a minimum of fuss. Digital art web rings can be searched by key word, and description from the Web Ring Organization's main url: http://www.webring.org.