This category is about the internet advertising firm whose technique of obscuring advertising on websites with its own advertisements has aroused opposition from webmasters.
Documentation of Gator Advertisements and Targeting
Research that uses reverse engineering techniques to learn more about how Gator targets sites. Includes a utility allowing users to determine this information for a given Web site.
Slashdot: A New Low for Web Advertisers: Pop-Up Downloads
Report on Gator's pop-up downloads, followed by reader discussion of this and other tactics used by Gator.
ThiefWare.com: Gator Data Sheet
Discusses Gator auto-install attempts via ActiveX or other techniques when a web site is visited.
Gator's EULA Gone Bad
By Ben Edelman. Analysis and criticism of Claria's end user license agreement (EULA). (November 29, 2004)
Adage: Online Ad Vendor Gator Changes Name
Rebranded as Claria Corp. (October 30, 2003)
news.com.com - Overture Signs Deal With Gator
Article revealing that Overture Services has signed a three-year deal with Gator to display its sponsored search listings on pages that pop under those of rival and partner web sites. (April 04, 2003)
Traffick.com - Kicking the Gator Software Habit
Article by Cory Kleinschmidt explains how Gator's TOS violates user privacy, and suggests practical alternatives to this password-remembering software. (May 12, 2002)
c|net Tech News: Web surfers brace for pop-up downloads
Gator has turned to what it calls "one-click opt-install." In place of a pop-up advertisement, landing on a partner site pops up a prompt to download the software. (April 08, 2002)
USA Today: Spyware watches where you surf
Discusses "freeloading programs" that install spyware components on a user's computer. Gator is among the programs examined. (March 10, 2002)
Forbes.com: Gator's Legal Feud Means Big Publicity
Asserts that Gator's legal battle over its "guerilla warfare" marketing tactics is bringing it free publicity and advertising for its program. (August 29, 2001)
BizReport: Gator Chomps First, Sues Internet Advertising Bureau
Article on Gator's lawsuit seeking a gag order on IAB representatives, and a ruling that their software is legal. (August 28, 2001)
c|net Tech News: Gator rushes to court over ad technology
Lawsuit against the Interactive Advertising Bureau alleging libel is designed to secure Gator's right to sell ads on third party web sites. (August 28, 2001)
c|net Tech News: Chorus of Gator critics grows
Article on Interactive Advertising Bureau's possible regulatory complaint over Gator's ad insertion. Also discusses Top Text and the effort against it. (August 27, 2001)
Last update:December 11, 2015 at 6:22:47 UTC