Society Activism Media Culture Jamming Pepsi Shirt on Coke Day
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Greenbrier High School of Evans, Georgia, USA, held "Coke in Education Day" to win a $500 local contest by the Coca-Cola Bottling Company of Augusta, and a national contest with a $10,000 prize. Coca-Cola was incorporated in various classroom activities. A Coke marketing executive addressed economics students, chemistry students analyzed the sugar content of Coke, and a Coca-Cola cake recipe was prepared in home economics.

During a photo shoot lining students up to spell out the word "Coke", Mike Cameron wore a T-shirt with the logo of Coca-Cola competitor Pepsi, and was suspended for his "disruptive" behavior.

In response to negative media attention, the suspension was erased from Mike Cameron's record.

Related categories 3

PTAs and Commercialism in Schools
Speech given by Charlotte Baecher of Consumers Union in February 1999 to approximately 150 PTA representatives in New York State.
Rock Out Censorship: Student Suspended for Wearing a Pepsi T-Shirt
Todd Weise speaks out against the suspension.
Transparency: Mike Cameron and Coke: The Human Pixel Who Wouldn't
Mike Cameron's pseudo-event. Was it the real thing?
[Photographer Mozilla]
Last update:
April 3, 2016 at 7:15:05 UTC
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