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Top: Regional: Europe: United_Kingdom: Business_and_Economy: Advertising_and_Marketing: Marketing: Market_Research_Suppliers
| UK-based providers of market research including consultants offering full service, quantitative or qualitative services. |
Market research suppliers are firms which carry out market research(!), usually on a contract basis for other firms who do not have the resources with which to do this themselves.A research project can be broken down (broadly) in to 4 main stages;
1) Initial consultancy and research design - a firm may know what it wants to achieve (e.g. possible audience for a new product/service) but may not have any idea as to how these results can/should be obtained.
2) Fieldwork/data collection - whether qualitative or quantitative approaches are chosen, someone must carry out the interviewing.
3) Data processing & analysis; a) Qualitative - as only a relatively small amount of interviewing is conducted this will be done by the executives responsible for interviewing. b)Quantitative - the results from a large number of interviews must be collated and tabulated prior to analysis.
4) Interpretation - the findings must be interpreted to relate to the original questions set by the objectives.
Companies that are able to conduct all four stages of the process supply a 'full service'. Other companies exist and specialise in one or more of the stages.
This category contains all of the above, provided they are UK-based, as well as related professional bodies.
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Field and DP companies, including software. |
Companies specialising in;Quantitative: data collection and processing; interviewing, inputting, tabulation and statistical manipulation.
Qualitative: executive interviewers, viewing facilities and services.
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Professional bodies and organisations only. |
Professional and regulatory bodies and organisations for the UK market research industry.
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