Story-telling is an organizational learning technique, an approach to learning which enables people quickly and efficiently grasp and retain concepts through the use of memorable stories, both constucted and "wild", that attribute actions and lessons learned to fictional but recognizable stereotypes. Corporate and organizational legends are purposely created as a method of knowledge transfer.
Storytelling in Business & Knowledge Management
Storytelling Passport to the 21st Century. World's leading thinkers on knowledge management explore how storytelling will become the key ingredient to managing communications, education, training, and innovation in the 21st century
Minding the Company Lore
Article explains that firms learn that moving forward is easier when employees know where the company has been. By Steven Savides, in The Christian Science Monitor. (November 12, 2002)
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