This subcategory offers perspectives on music, music marketing, and popular music in contemporary mass culture.
Shows how they market and promote alternative, indie, punk hardcore and metal music online. Most notable for interview and review links, FAQ, and a model for similar sites.
Frontline: The Merchants of Cool
Journeys into the world of the marketers of popular culture to teenagers. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America.
Popular Music and Society
Bibliographical links to a large number of articles analyzing popular music in contemporary culture.
Stanford Online Report - Rock & Roll: Does it influence teens behavior?
A discussion by Kathleen O'Toole on the above topic (1997) and the central role music plays in the lives of teens.
Writing Better One-Sheets by Jett Black
ABC's of music marketing. Terms defined, a basic strategy. A short but good "how-to."
Last update:April 17, 2014 at 6:54:06 UTC