Players get income and attack turns every half hour, and can train soldiers for offense, defense, or spying, buy offensive or defensive weapons, hire mercenaries, upgrade technology, spy on or sabotage each other, or attack other players to steal gold.
Each player gets a unique recruiting link, and gets an extra soldier for every unique visitor to that link every day. A large part of gameplay is building networks of players who agree to click on each others' links for mutual benefit. In addition, players get a bonus from extra soldiers given to anyone who joined up after following their recruit link.
Many players join alliances to help protect each other; others enjoy seeing how far they can rise on their own.