Please include in the title and description the following:

Title: Use your company name. If it is also the name of your software then use software title for the company name.

Description: Add the software name to the description and describe some of the features of the software. Don't overload the descriptions with keywords. They will just be removed.

To get an idea on how to describe your site and software take a look at the way the other sites in the category are listed.