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Business: Marketing and Advertising: Consulting
Computers: Software: Marketing: Sales and Marketing Productivity
Computers: Software: Marketing: Surveys
- Software that tracks, manages, and integrates marketing campaigns and activities.
- eCRM solutions including customer analytics and campaign management tools. Software is designed to help companies boost customer retention, loyalty and maximize sales and marketing ROI.
Lilien and Rangaswamy: Marketing Engineering
- Software tools and books for decision making by Gary L. Lilien and Arvind Rangaswamy. Includes geodemographic, cluster and conjoint analysis, and resource allocation.
Marketing Analytics Inc.
- Software and consulting firm specializing in the analysis of sales and marketing applications.
Marketing Management Analytics
- Creates customized marketing and sales software systems that allow consumer product companies to optimize their marketing strategies, reduce costs, and maximize their profits.
- Provides tools for analysing customer data and optimizing interactions.
- Data mining and predictive modeling software across various industries including marketing, geographical information systems (GIS), customer relationship management (CRM), finance, and engineering applications.
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