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Combining ethnographic and clickstream data to identify user Web browsing strategies
This paper describes a novel approach that combines data from direct observation, user surveys and server logs to analyse users' browsing behaviour.
Configure Web Logs in Apache
Explains improving traffic analysis by configuring Apache logs.
Content focusing on relationship marketing and customer loyalty through database marketing and interactive metrics. Emphasis on ROI, LTV, RFM and their link together, with a special attention to modeling, CRM, and database marketing techniques.
Extended Log File Format
W3C's description of the Extended Log File Format. Most flexible of the log formats
Measuring Web Site Traffic - Computerworld
Describes both do-it-yourself and companies which help analyze site logs.
Web Watchers - Computerworld
A roundup of skills, training and salary information for Web data analysts.
Website Publisher - Traffic Analysis Primer
Primer on traffic analysis covers types of tracking programs and uses for the information they provide.
XML.com: What Is Web Analytics
Eric Petersen has put together a guide to web analytics resources, from the books that should be read to the tools to use. Eric is the author of Web Site Measurements Hacks.
Dr. Dobbs: NetIQ WebTrends Reporting Center 5.0, Enterprise Edition
Review of WebTrends, with mention of other tools. (December 01, 2002)
Vital Web Stats — And More
Review by eWeek Labs of two products that provide high-level analysis and reporting but take very different approaches: WebTrends Reporting Center 5.0 and SiteCatalyst. (August 26, 2002)
Web Site Checkup
Far from moribund, Web analytics offerings provide a wide variety of analysis, reporting capabilities. eWeek. (August 26, 2002)
Web Analysis Tools in Transition
With big intelligence software vendors moving into their turf, Web analytics companies must evolve or die. (August 13, 2002)
Tracking Users: What Marketers Really Want to Know
An overview of web traffic analysis techniques, from log file analysis to real-time feeds from packet sniffing monitors. (July 01, 1999)
IAB: Metrics and Methodology
The IAB Media Measurement Task Force provides the standards the net uses for measurement. (September 15, 1997)
Customising Your Logfiles
Tutorial from: Apache Week (February 07, 1997)
Last update:March 18, 2015 at 20:26:07 UTC