This category is for articles, papers and research concerning Ethics and Standards within all forms of website promotion.
Black Hat SEO
Worst practices, software and gimmicks to avoid.
The Classification of Search Engine Spam
Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.
CommercialAlert Complaint to the FTC
Details CommercialAlert's 2001 complaint of deceptive advertising in search results, and the FTC's ruling from 2002.
The Control of Misleading Advertisements Regulations 1988
UK Act of Parliament that covers misleading advertising on the Internet.
The Curse of Cloaking
Describes the action of cloaking and explains why you should not do it.
Desperately Seeking Search Engine Marketing Standards
Reviews efforts to create standards for SEO industry and search engine marketing professionals.
Email Marketing Ethics and Spam Reporting
Guide to avoiding being spammed and sending e-mail without spamming.
FTC Halts Internet Pagejacking Scam
Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings.
Search Engine Disclosure Ratings: May 2003
Reviews major search engines to see if disclosures of paid content are clear and conspicuous.
[Mozilla Scale]
Last update:
September 3, 2014 at 4:17:55 UTC
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