Micromarketing uses information about local areas for applications such as targeting direct marketing, analysing customer loyalty, branch location, planning merchandise mix,or turnover forecasts. The information for this analysis is usually derived from a database of lifestyle surveys and/or census demographics. The basic principle is that people who live in similar areas will, to some degree, have similar purchasing power and spending habits. This idea allows one to build mathematical models predicting likely purchasing behaviour.

Related categories 4

A1 Analytics
Providing consulting services and sales of associated technologies in consumer and business profiling, segmentation, and targeting.
Altavision Geographics
Business Geographics services (custom maps, market analysis, and reports
AZ Direct
The regioSelect classification allows targeting of direct marketing or analysis and comparison of geographic areas across Germany.
Buzz Marketing Group
Providing online and offline lifestyle and buzz marketing services for brands seeking to attract teen audiences.
CACI Limited
Demographic and market information, target marketing, marketing databases and information systems for the United Kingdom and Europe.
DCD Marketing
Direct demographic and marketing services. Generates product exposure through a grass roots understanding of local and regional communities.
DecisionWhere, Inc
Demographic reports and maps for US site selection.
Demographics Now
Subscription service providing interactive demographic maps and reports for any level of geography in the U.S.
Digital Media Communications LTD
Viral video and buzz advertising firm based in London. Specializing in video syndication and tracking online viral video campaigns.
Digital Vector Maps
Editable layered PDF maps for overlaying business and marketing information including sales areas.
Empower Geographics
Provider of mapping software, demographics, lifestyle information, business demographics for targeted micromarketing.
ESRI Business Information Solutions
Demographic reports for anywhere in the USA. Create a trade area interactively and select reports of demographic and market information.
Eureka Facts
A marketing analysis firm that offers services based around with customer profiling, analysing market research, and other analysis of data associated with marketing.
Evox Facilities
Suppliers of EvoxQR Code application, United Kingdom and international postcode/zipcode and addressing databases.
Experian
Credit referencing and consumer targeting for the USA and other countries
FreeDemographics.com
Free access to US census data for defined geographic units or circles. Links to other sites for updated (paid for) data
GEO Solutions
Location Intelligence service provider and Mapinfo partner providing GIS software and data for Belgium.
Geodemographics Knowledge Base
An online directory of websites intended for people interested in geodemographics, geo-spatial analysis and demographic and geographic datasets.
GeoLytics
Provider of US Census, demographic, and GIS data products for demographic research, marketing, and market research.
Georgia 2000 Information System
Produce demographic reports using multilayered interactive maps on demographic, income, business, household, spending, labor and education data for the southeast.
Geoscape
Geoscape provides market intelligence via information products, software and consulting services. This includes Census demographics and geodemographic datasets via an online data catalog
Gfk Regionalforschung
Micromarketing division of one of the world's largest market research organisations.
The Insight Out Group
Ethnographic research consultancy.
Insight out of Chaos
A direct marketing company covering loyalty programmes, frequent shopper marketing, database management,target marketing,customer relationship management and direct mail.
Joint Industry Committee for the Regional Press
Information on the readership and circulation areas of regional newspapers. The data section of the site gives basic demographics for any town/location in Great Britain.
Larkspur Data Resources
Address lists. Databases of retirement, 401k, pensions, group benefits, and high net worth individuals.
Marketview Limited
Web-based Business Intelligence to allow customers to determine geographic and demographic information about their customer-base.
Media Networks. Inc.
Local Adverts in national magazines.
MicroGIS
Business Mapping, Geomarketing and GIS activities. MicroGIS provides a Swiss Zipcodes mapping product and demographic data sets for postcodes and commune.
Netzkobol
Weblog about viral and online marketing written by Frederik Hermann. [Atom]
Pacific Micromarketing
Marketing research company specializing in Australian customer data, market information and targeting programs.
PMD Advisory Services
Provider of market data and customized demographics especially for the senior living industry. Provides project feasibility consulting, demographic data, mapping and GIS, and online searchable databases.
Pod Design
Pod is a digital brand laboratory providing broadband entertainment, viral marketing campaigns and branded games.
Postcodes Across Europe
A collection of information and links covering most questions about postcodes, addresses and marketing databases. Provides postcode formats and checking facilities together with links to associated sites.
Power Marketing, Inc.
Designs and successfully executes account specific programs. Activities include Trade marketing and customised category management.
Retail Locations UK
A database of multiple retail outlets in the United Kingdom.
Ricercar, Inc.
Provides geodemographic and geoeconomic decision-making information to direct, retail, internet and mass marketers.
Rubber Republic
London-based viral marketing agency providing creative, seeding and tracking services.
Statistics Finland
Statistics Finland provide a variety of local demographic information by either postcodes or municipality. For micromarketing services they can also provide ACORN Finland.
Statistics Sweden
Processes the countries population, housing and business registers to compile information which may be used for target marketing. [Swedish/English]
Sunflower Group
A promotional services firm that builds brand awareness through targeted product sampling and high impact promotional vehicles.
Target Marketing of Santa Barbara
Information on workshops, books, and consulting services.
Target Marketing USA
Database marketing and voicemail broadcasting for political candidates and campaigns.
Two Heads Media Consultancy
Two Heads specialise in sub-sector targeting and can facilitate delivery to small residential clusters of as little as 200 letterboxes for door to door delivery.
Upper Quadrant
Analytic-driven sales and marketing firm dedicated to helping companies identify, target, and acquire more of the right customers.
Word of Mouth Marketing Association (WOMMA)
US-based organization for the viral, buzz, and word of mouth marketing industry. Events, newsletters, blogs and knowledge about word of mouth.

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March 2, 2016 at 4:54:07 UTC
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