Published since 1991 the EM journal reports on the principal developments and the latest trends in Electronic Commerce and Markets.
Journal of Interactive Marketing
The areas addressed include: the strategic use of information and information technology as corporate assets, the analysis of interactive databases, network-based communications, customer and managerial behavior in interactive environments,the evolution of interactive institutions, the design and testing of interactive marketing decisions
Business insights, information and research from the Wharton School at the University of Pennsylvania. Sources include papers that analyze current trends in 14 different areas of business. [Some content requires free registration]
Last update:April 30, 2014 at 9:05:06 UTC