Effective Advertising and Associates - We are an educational site. We study the reasons why advertising works and why it can't work. There are fundamental reasons why today's advertising no longer works. We help you understand those reasons to true effective advertising. Lectures,workshops and hands on help. We provide the knowledge you will need and all are based on one point of reference, successful, effective advertising. You will not believe what you will learn. We have been in business since 1977. Consulted for a variety of very large companies and small groups to help increase the effectiveness of their advertising (true bang per buck) expenditures. That translates into higher sales and profits. (2002,06,05)