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Skip unnecessary words. Don't tell the user where to go or what to do there. Don't praise your site. Tell what it has, and how much of it.
Here's an all-too-typical site "description":
Welcome to my site. It is about Squashed Pumpkin. It is the only source for all your Squashed Pumpkin info. Come in and look around, listen to some super cool MP3's ...
You've already raised some formerly sympathetic editor's blood pressure 20 points.
What is on really on your site? 5 photographs from a live concert; 2 MP3 files; list of released albums; and a bulletin board?
Well, then, describe your site as
(fan site) 5 concert photos; 2 MP3 files; list of released albums and bulletin board. |